Timaumirira kutsatira mgwirizano, kukwaniritsa zofunikira za msika, kulowa nawo mpikisano wamsika ndi zinthu zabwino kwambiri zomwe timagulitsa, komanso kupereka chithandizo chokwanira komanso chabwino kwambiri kwa makasitomala athu, komabe tikufuna kukhutitsidwa kwamakasitomala." Kupanga zinthu zapamwamba kwambiri "ndicho cholinga chamuyaya cha kampani yathu. Timayesetsa mosalekeza kukwaniritsa cholinga cha "nthawi zonse tiziyendera ndi nthawi". Cholinga chathu ndikupereka zinthu zapamwamba kwambiri komanso ntchito zapamwamba pamitengo yabwino kwa ogula padziko lonse lapansi. Tidzapitilizabe kutsata malingaliro abizinesi a "mkulu, kumveka bwino komanso kuchita bwino" komanso mzimu wautumiki wa "kukhulupirika, udindo ndi luso", kutsatira mgwirizano ndi mbiri, ndikulandila makasitomala akunja okhala ndi zinthu zapamwamba komanso ntchito yabwino.