Kampaniyo imatsatira filosofi yamalonda ya "kasamalidwe ka sayansi, khalidwe lapamwamba ndi luso, kasitomala poyamba". Kupanga zatsopano, kuchita bwino komanso kudalirika ndizofunikira pabizinesi yathu. Mfundozi ndi maziko omwe apanga maziko a chipambano chathu monga ogulitsa omwe akugwira ntchito padziko lonse lapansi a zida zopukutira magalimoto. Zogulitsa "Kunola Magalimoto Odula Magalimoto Odula Magawo 105921 a Bullmer D8002"Adzaperekedwa ku dziko lonse lapansi, monga Swansea, Angola, Dominica. Tinatengera malonda ndi zokhumba za m'badwo wakale, ndipo tili ofunitsitsa kutsegula ziyembekezo zatsopano m'munda uno, timaumirira pa "umphumphu, ukatswiri, kupambana-Nkhata mgwirizano", chifukwa ife tsopano ndi akuchirikizidwa amphamvu, amene ali ndi mizere zotsogola kupanga, amphamvu luso luso ogwirizana ndi mphamvu yoyendera bwino ntchito yoyendera.