Kampaniyo imatsatira filosofi yamalonda ya "kasamalidwe ka sayansi, khalidwe lapamwamba ndi luso, kasitomala poyamba".Kupanga zatsopano, kuchita bwino komanso kudalirika ndizofunikira pabizinesi yathu.Mfundozi ndi maziko omwe apanga maziko a chipambano chathu monga ogulitsa omwe akugwira ntchito padziko lonse lapansi a zida zopukutira magalimoto.Zogulitsa "Kunola Magalimoto Odula Magalimoto Odula Magawo 105921 a Bullmer D8002” idzaperekedwa padziko lonse lapansi, monga Swansea, Angola, Dominica.Tinatengera bizinesi ndi zokhumba za mbadwo wakale, ndipo tikufunitsitsa kutsegula ziyembekezo zatsopano m'munda uno, timaumirira pa "umphumphu, ukadaulo, mgwirizano wopambana", chifukwa tsopano tili ndi chithandizo champhamvu, chomwe chili ndi zotsogola. mizere kupanga, mphamvu luso luso, muyezo dongosolo kuyendera ndi mphamvu zabwino kupanga mabwenzi abwino.