Ife, Yimingda, timaumirira pa lingaliro la "kuona mtima, luso, kukhwima ndi kuchita bwino" kwa nthawi yayitali, ndikukulitsa pamodzi ndi makasitomala athu kuti tipindule.Tikulandira makasitomala ndi ogulitsa ochokera padziko lonse lapansi kuti alankhule nafe kuti tipeze mgwirizano ndi kupindula.Chilichonse chomwe timachita nthawi zonse chimagwirizana ndi mfundo yathu ya "Customer First, Trust First".Timatsimikizira mfundo yotseguka, mgwirizano ndi kupambana-kupambana, kutsatira lingaliro la khalidwe la kupulumuka ndi kukhulupirika kwa chitukuko, ndikuyembekeza moona mtima kukhazikitsa ubale wabwino ndi makasitomala ochulukirapo ndi abwenzi kuti tikwaniritse zinthu zopambana ndi kupambana kwachinthu. .