Ife, Yimingda, timaumirira pa lingaliro la "kuona mtima, luso, kukhwima ndi kuchita bwino" kwa nthawi yayitali, ndikukulitsa limodzi ndi makasitomala athu kuti tipindule. Tikulandira makasitomala ndi ogulitsa ochokera padziko lonse lapansi kuti alankhule nafe kuti tipeze mgwirizano ndi kupindula. Chilichonse chomwe timachita nthawi zonse chimagwirizana ndi mfundo yathu ya "Customer First, Trust First". Timatsimikizira mfundo yotseguka, mgwirizano ndi kupambana-kupambana, kutsata lingaliro la khalidwe la kupulumuka ndi kukhulupirika kwa chitukuko, ndikuyembekeza moona mtima kukhazikitsa ubale wabwino ndi makasitomala ochulukirapo ndi abwenzi kuti akwaniritse kupambana-kupambana ndi kupindula wamba.